Thursday, June 4

packaging

It's all about the presentation, at least that's what my mom used to say. I'm pretty sure she can gift wrap like no one else. If there was a gift wrapping competition she could do it with about three pieces of tape and perfectly folded corners. She could make a little 5 dollar gift look like it was meant for a queen. Seriously. It wasn't til I got to college that I realized that this phrase really rings true in design work. You could have a marvelous project, but if it's not displayed well, it detracts from the work. On the other hand, a good photograph can become great when it's framed in such a way to compliment it.(Don't get me started on the process of choosing matting and frames... I feel like I'm making a commitment akin to marriage every time I try to pick)

So without further ado, I present to you TheDieline.com. I found it last week as I was scouring for design blogs and sites to peruse on a daily basis. Boy am I happy I did. I have been known (on more than one occasion) to buy something merely because I am drawn to the packaging, doesn't even matter what's inside. I see the box, the jar, the lid, the bag, whatever it is, and I must get it. M, being the wonderful man that he is, has picked up on this and at times has even been able to say, "You just like what it comes in, don't you?" To which I gaze up at him with that grin that says, "I really MUST have this." The Dieline site is pages and pages of things like that. Let me show you a few:

Yael Miller of Miller Creative

Designed by Asprey Creative
Hattomonkey, a Russian design firm
enormouschampion Kingdom Animalia

3 comments:

kristin noel said...

Oh honey... Two weeks ago, I picked up a business card to bring out to you just because I knew you'd love the presentation of it. :-) And do you think I could get lessons from your mom on how to wrap gifts?

she said...

preeeeetty...mesmerized.

we could have a gift wrapping room in the barn...

lindsay michele said...

K: yes!
K2: excellent. how many rooms is that now?